Clayton State University School of Business

Marketing Minor

Clayton State University students are invited to enhance their educational experience with a minor in Marketing.  The minor is met through successful completion of the following requirements (18 Hours):

REQUIRED COURSES (15 Hours)

ECON 2106: Principles of Microeconomics (3 hours)                                         Application of microeconomics principles to economic problems; the theory of production, market structures, income distribution, government regulation and business, labor organization, and international trade. Pre-Requisites

MKTG 3101: Principles of Marketing (3 hours)                                                                  An introduction to the activities involving the exchange of goods, services, and ideas for the satisfaction of human wants. The role that the marketing function plays in the determination of policies and strategies relating to product, price, channels of distribution, and promotion is extensively examined. Pre-Requisites

*ELECTIVE COURSES: FOUR of the following courses 12 hours)

MKTG 3420 Global Business (3 hours)

MKTG 4104 Marketing Research and Analysis (3 hours)

MKTG 4207 Professional Selling (3 hours)

MKTG 4750 Marketing Management (3 hours)

MKTG 3105 Introduction to Transportation and Logistics (3 hours)

MKTG 3302 Consumer Behavior (3 hours)

MKTG 3312 Services Marketing (3 hours)

MKTG 3520 Negotiation and Dispute Resolution in Business (3 hours)

MKTG 4106 Promotion Strategy (3 hours)

MKTG 4420 International Marketing (3 hours)

MKTG 4510 Retailing (3 hours)

MKTG 4800 Selected Topics in Marketing (3 hours)

*See the Academic Catalog for course descriptions and pre-requisites

DECLARE/ADDITION OF A MINOR                                                                                        To Declare a Minor in Marketing complete the Change/Addition of a Minor Form and turn it into The School of Business' Office of Academic and Career Advisement. Students must also submit a Marketing Minor Supplement Form with their graduation application for the minor to be recorded on transcripts.

FOR MORE INFORMATION CONTACT:                                                                                 The School of Business                                                                                  Office of Academic and Career Advisement                                                          (678) 466-4500