Bachelor of Business Administration in Marketing
Consistent with the mission of the School of Business, the mission of the Marketing program is to provide a broad based general business education that prepares students for careers in Marketing and related fields.
Upon successful completion of the program, students should obtain the following learning outcomes:
- A broad based general and business education that prepares students to contribute to their organization, community and society as a whole
- To provide students with a strong knowledge base, hands on experience and create the mindset required for success in the dynamic field of marketing
- To provide the student with the option of a specialized education in Marketing
- To provide students with a variety of skills required in the diverse field of Marketing
Program Requirements
| Core Curriculum (Areas A-E) | 42 hours |
|---|---|
| Adjusted Core Curriculum for BBA Majors | |
| Lower Division Major Requirements (Core Curriculum Area F) | 18 hours |
| ACCT 2101 Principles of Financial Accounting | 3 hours |
| ACCT 2102 Principles of Managerial Accounting | 3 hours |
| BLAW 2106 Legal Environment of Business | 3 hours |
| CPTG 2201 Advanced Computer Applications | 3 hours |
| ECON 2105 Principles of Macroeconomics | 3 hours |
| ECON 2106 Principles of Microeconomics | 3 hours |
| Upper Division Business Core Requirements | 24 hours |
| BUSA 3101 Business Statistics | 3 hours |
| BUSA 3700 Business Ethics and Corporate Social Responsibility | 3 hours |
| *FINA 3101 Corporate Finance | 3 hours |
| MGMT 3101 Management Principles and Organizational Behavior | 3 hours |
| MGMT 3102 Performance/Quality Management | 3 hours |
| MGMT 3120 Managerial Communications | 3 hours |
| MKTG 3101 Principles of Marketing | 3 hours |
| MKTG 3420 Global Business | 3 hours |
| *pre-requisites include MATH 1241 Survey of Calculus | |
| Business Capstone | 3 hours |
| MGMT 4750 Strategic Management | 3 hours |
| Required Marketing Major Courses | 9 hours |
| MKTG 4104 Marketing Research and Analysis | 3 hours |
| MKTG 4207 Professional Selling | 3 hours |
| MKTG 4750 Marketing Management | 3 hours |
| Marketing Electives | 15 hours |
| At least nine credit hours must be from courses that have a MKTG prefix, and at least three credit hours must be from a course that does not have a MKTG prefix. | |
| Select from among the following: | |
| ACCT 3110 Managerial Cost Accounting | |
| ACCT 3250 Income Taxation | |
| ACCT 3351 Intermediate Financial Accounting I | |
| ACCT 3352 Intermediate Financial Accounting II | |
| ACCT 4110 Advanced Managerial Cost Accounting | |
| ACCT 4250 Advanced Income Taxation | |
| ACCT 4330 Accounting Information Systems | |
| ACCT 4352 Advanced Financial Accounting | |
| ACCT 4440 Governmental and Non-Profit Accounting | |
| ACCT 4480 Advanced Assurance Services | |
| ACCT 4800 Selected Topics in Accounting | |
| ACCT 4850 Accounting Internship/Cooperative Education | |
| ACCT 4900 Directed Research and Reading | |
| BLAW 3370 Intermediate Business Law | |
| BUSA 3800 Selected Topics in Business | |
| BUSA 4850 Internship/Cooperative Education | |
| BUSA 4900 Directed Research and Readings | |
| FINA 3100 Personal Financial Management | |
| FINA 4101 Investments | |
| FINA 4102 Intermediate Finance | |
| FINA 4103 Money and Banking: Domestic and International | |
| MGMT 3106 Principles of Supply Chain Management | |
| MGMT 3520 Negotiation & Dispute Resolution | |
| MGMT 4101 Human Resource Management | |
| MGMT 4102 Organizational Behavior | |
| MGMT 4105 Global Distribution and Air Operations Seminar | |
| MGMT 4111 Leadership | |
| MGMT 4311 Entrepreneurship | |
| MGMT 4320 Creativity & Management of Change | |
| MGMT 4403 International Management | |
| MGMT 4510 Labor Law/Relations | |
| MGMT 4800 Selected Topics in Management | |
| MKTG 3105 Introduction to Transportation and Logistics | |
| MKTG 3302 Consumer Behavior | |
| MKTG 3312 Services Marketing | |
| MKTG 3520 Negotiation & Dispute Resolution | |
| MKTG 4105 Global Distribution and Air Operations Seminar | |
| MKTG 4106 Promotion Strategy | |
| MKTG 4420 International Marketing | |
| MKTG 4510 Retailing | |
| MKTG 4800 Selected Topics in Marketing | |
| Non-Business Courses | 9 hours |
| MATH 1241 Survey of Calculus | 3 hours |
| Free Electives from outside the School of Business | 6 hours |
| Total Degree Requirements | 120 hours |
Marketing Suggested Degree Program Sequence (PDF)